Total Tools Unifies Data to Drive Omnichannel Experiences That Boost Loyalty

Total Tools, Australia’s largest professional tool retailer, needed a new tool for marketing. The brand wanted to unify their customer data to drive a seamless omnichannel experience and connected loyalty program. Only by understanding their customers’ behavior could they effectively personalize messages across channels (email, SMS, and CRM). Find out how.

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Omnichannel Retail: How to Build Winning Stores in a Digital World: Mason, Tim, Jarvis, Sarah: 9781398612723: : Books