Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha

Children as young as eight and nine years old are begging parents to buy Drunk Elephant products, some costing upwards of $50. How did a millennial skin care brand become Gen Alpha's most viral gift?
How did a millennial skin care brand become Gen Alpha's latest obsession? Glamour investigates the phenomenon of Drunk Elephant kids.

We're getting beauty advice from children now

Tiffany if you see this please stop buying skincare products that aren't for young kids : r/NotEnoughNelsonsSnark

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The 10-Year-Olds Using Drunk Elephant Beauty Products

Glamour on Instagram: Children as young as eight and nine years old are begging parents to buy #DrunkElephant products, some costing upwards of $50. So how did a millennial skin care brand

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The Dark Side of TikTok: Sephora, Drunk Elephant, and Gen Alpha

What Parents Need To Know About Kids And Sephora

The Dark Side of TikTok: Sephora, Drunk Elephant, and Gen Alpha

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Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha