Make Google TV more you with personalized profiles

Google TV announces new features to help you tailor your TV experience: profiles, glanceable cards, and Philo as a new live TV provider.

Google TV to Add Watchlists and Personalized Profiles

Make Google TV more you with personalized profiles

Android TV: How To Set Up A Restricted Profile On Your Nexus Player

How to Set Up Google TV User Profiles

Add Google TV Profiles: Here's how

How to set up kids' profiles on a Google TV device

So the new Android TV UI (don't confuse with the Google TV UI) is rolling out profiles support (courtesy of @GenesisDH), I imagine that the old UI won't benefit of this, specially

Google TV Profiles are now available to most users

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How to Set Up Google TV User Profiles

Google TV Gets the Big Feature You Asked For